ESPOLÒN TEQUILA & CAMPARI AMERICA

Project type

F&B Content Creation

Client sector

Drink Brands

Link

The story of Espolòn lies in the heart of Mexican history itself, crafted with 100% Weber Blue Agave in Los Altos, the Highlands region of Jalisco.

We created a digital Halloween social media campaign with an edible cocktail, infusing Espòlon Tequila Blanco with an array of imaginative ingredients including dried marigold heads, roasted sweet potato and allspice puree, dark chocolate liquor, Pan de muerto “bread of the dead” and chipotle syrup, marigold tea, lime juice, marigold petals and incense tincture.

Our Halloween campaign got heads nodding at The Spirits Business Magazine, Bar Magazine and About Time Magazine.

Project Scope

● DIGITAL MARKETING

● HALLOWEEN SOCIAL CAMPAIGN

● EDITORIAL

● CREATIVE CONTENT

● CONCEPT AND RECIPE CREATION

THE BRIEF

To create an authentic Mexican campaign that will grab PR and media attention to celebrate Día de los Muertos (Day of the Dead).

OUR SOLUTION

To elevate the brand’s presence and celebrate Día de los Muertos authentically, we proposed a captivating digital campaign centred around a bespoke cocktail experience infused with Espòlon Tequila Blanco. Drawing inspiration from traditional Mexican ingredients and flavours associated with the festival.

This unique cocktail creation served as the focal point of our social media campaign, captivating audiences with its sensory delights and cultural resonance. Through strategic storytelling and visually stunning content, we showcased the craftsmanship and artistry behind the cocktail, inviting consumers to immerse themselves in the spirit of Día de los Muertos.