The World’s Best Martini is on a mission to save the world from mediocre martinis, one bar at a time. We helped Daffy’s Gin win this legendary title by hosting and creating a bespoke martini that highlighted the best bits of their brand. Each brand contender presented a classic and a “showcased” martini created by us to an expert judging panel. There were a total of five gins taking part in the final, a shortlist whittled down over the past year by the challenge’s founders James Thomas and Gary Sharp, that also included Carounn Gin, Darnley’s View Gin, Hepple Gin and Brooklyn Gin.

We were pleased to see the industry loved it to, with glowing reviews from Red, The Week, About Time Magazine and leading industry experts.